Retrieved from, McFarland, M. (2014, October 1). The New York Times. You should check your credit reports once a year for unusual activity. : 2018-CH-03868. In 2014, it set out to gather enough information on every American voter to create extensive personality profiles on them. Facebook’s Data Deals Are Under Criminal Investigation. (2019, March 13). This can let the manufacturer refocus advertising and shipments to the West Coast and cut back in the heartland. Retrieved from, Mangalindan, J.P. (2012, July 30). Human Systems Management. Our writers and editors follow strict guidelines for written and visual content, including vetting all sources and verifying quotes and statistics, to guarantee honesty and integrity in our reporting. If you buy a lot of birdseed online, you may see ads for bird watching supplies show up in your social media feed or while you’re visiting a website. Kaspersky Lab Survey Finds Cybersecurity a Top Source of Stress for Consumers in North America. Launch certain apps, and you may unknowingly be launching several different trackers at the same time. Online retailer Amazon uses a collaborative filtering engine, or CFE, that analyzes your purchases to predict what you’re likely to buy next. To be useful for businesses, the data stored and mined may be narrowed down to a zip code or even a single street. (2018, March 23). Because you bought something in the past, data mining predicts what you might be willing to buy in the future. Communications of the ACM. (1999). Retrieved from, Cary, C., Wen, H.J., and Mahatanankoon, P. (2003). Retrieved from, Carroll, L. (2019, April 24). Also look at the privacy policy for any website or social media platform. Retrieved February 16, 2002. For example, data mining may show that a new model of car is selling extremely well in California but not selling at all in the Midwest. Available online at: http://www.ftc.gov/opa/ 1999/9910/childfinal.htm. National Underwriter, December 4, pp. Ruquet, M. (2000) Data mining challenges. Retrieved from, Circuit Court of Cook County, Illinois. Communications of the ACM, 44(9): 83-88. National Telecommunications and Information Administration. Retrieved from, Korosec, K. (2018, March 21). Data mining collects, stores and analyzes massive amounts of information. Data Mining Explained. Retrieved form, Williams, R. (n.d.). That second page details how the company will use and share your information. Wired. Smart phones, apps, websites and social media can track your browsing habits, online purchases and even where you go or exactly where you are this very minute. And data mining is the way companies harvest this wealth of information. This chapter highlights both the positive and negative aspects of Data Mining (DM). This alert has been successfully added and will be sent to: You will be notified whenever a record that you have chosen has been cited. State’s Attorney of Cook County, Illinois, Kimberly Foxx filed a consumer fraud lawsuit against both Facebook and Cambridge Analytica in 2018. Data mining has to be accurate and reliable to be useful. A 2019 study in JAMA Network Open found nine out of 10 depression and smoking cessation apps shared user’s data with companies like Facebook or Google, but only two out of three of the apps warned users they were doing it. The blockers then prevent those trackers from connecting when you go to a website. Direct Marketing Association, The (2002,April). Health apps on your phone or smartwatch may be sharing your health data with third parties. The New York Times. The newspaper reported that 5,400 hidden app trackers sent data from a single phone. Medical privacy. (2000). Cambridge Analytica was a political data company. For example, you may be willing to give up a bit of privacy in exchange for the convenience of using a debit card or credit card. ISSN 1526-6133. Vox. This prevents eavesdropping on your browsing habits and protects you from imposters masquerading as a trusted website. It contains a two-word link to a separate data policy that is another 4,100 words long. Facebook also faces a mass litigation in a California federal court. Thibodeau, P. (2002). Disclosure and approval: The New Fair Credit Reporting Act. Upside, pp.95-106. The company got all this information by creating a personality quiz app on Facebook. Remove personal information from social media profiles. The Dark Side of “Big Data” Marketing. Retrieved from, Lapowsky, I. FierceHealthcare. The balancing act of data mining ethics: the challenges of ethical data mining Data handling ethics are a legal, political, and financial minefield. The company sorts through the data looking for purchasing trends. Retrieved from, Maheshwari, S. (2017, December 28). Brandel, M. (2001). (n.d.). Copyright © 2020 ACM, Inc. Social, ethical and legal issues of data mining. Fayyad, U. (2001). Retrieved from, Marchini, K. and Pascual, A. Selling is getting personal. Clearly, social media mining has uses for public good, but also potential for public misuse. Consumernotice.org adheres to the highest ethical standards for content production and references only credible sources of information, including government reports, interviews with experts, highly regarded nonprofit organizations, peer-reviewed journals, court records and academic organizations. Do you have any thoughts you'd like to share about ConsumerNotice.org? Retrieved from, Goldberg, R. (2018, August 20). It can be difficult to keep your personal information out of cyberspace and away from data miners. ComputerWorld, April 4, p.6. Facebook raked in more than $40 billion in 2017, and user data plays a big role in the company’s profits. They gather it from public records like voting rolls or property tax files. They create profiles of potential customers that they can sell to other businesses. Retrieved from, Statt, N. (2019, February 22). The Identity Theft Resource Center reported more than 1,000 data breaches exposing more than 57 million personal records in 2018. Retrieved from. We use cookies to ensure that we give you the best experience on our website. Consumernotice.org adheres to the highest ethical standards for content production and distribution. Wired. Javelin Research & Strategy. (2012, April 25). New York Appellate Court Allows “Data Mining” of Social Media accounts for Relevant Information By John Patzakis February 7, 2019 The New York Appellate Division allowed discovery into the non-public information of the social media … But The Post investigation found some of the trackers gathered and stored data. As Facebook Raised a Privacy Wall, It Carved an Opening for Tech Giants. That line sometimes blurs. The New York Times. And it may also make your personal information a target for unethical businesses or cybercriminals. Alley, J. Los Angeles Times. Online from the Federal Trade Commission (FTC), October 20. People sometimes confuse data mining with big data or with data breaches. Data mining works partly because you agree to give up some of your privacy. They use this data to try to create profiles of individuals or targeted groups of people to benefit their business. The Verge. App developer Alphonso created more than 250 games, including some for kids, that turn on your smartphone’s microphone simply to gather marketing information from consumers. Epic.org, the Electronic Privacy Information Center, has an extensive list of. HuffPost. Were you able to find the information you were looking for on ConsumerNotice.org? For instance, Facebook’s terms of service is more than 3,200 words long. Hirsch, R. (2000) The other privacy law: Preparing for the Gramm-Leach-Bliley Act. 37-48. Spinning data into gold. We appreciate your feedback. Witnesses warned that health information could be sold to health care companies or even to potential employers looking for pre-existing conditions in job applicants. Social media data mining software solutions are available in the market, and they make it easier to identify common patterns and the correlation of various data points in large volumes. Retrieved from, Waxer, C. (2013, November 4). The researchers found that simply sharing the name of the app with these companies was enough to disclose private medical conditions. The laws in the United States tend to give the company or group that collects the data a lot of leeway. (2000). Mining large collections of data can give big companies insight into where you shop, the products you buy and even your health. The data company shut down after details of the scandal became public in 2018. Therefore, the purpose of this chapter is to expose the reader to some of the more interesting ones and provide insight into how information systems (IS) professionals and businesses may protect themselves from the negative ramifications associated with improper use of data. Dalton, G. (2001). “Facebook is not a social media company; it is the largest data mining operation in existence.”. I. DuckDuckGo.com is a search engine that doesn’t collect or mine your data. Along with creating a tool to capture social media posts for research purposes, the Social Feed Manager team sought to identify key policy issues that should be considered before collecting or providing access to collections of social media. Evaluating and reducing legal risk is an important step when setting up corporate social media programs. Such activity could be a sign of identity theft. Retrieved from, Dance, G.J.X., LaForgia, M., and Confessore, N. (2018, December 18). Cambridge Analytica’s recent data breach is a prime example. (2019, April 19). As of May 2019, there were 36 lawsuits over the Cambridge Analytica breach pending in the litigation. HTTPS Everywhere is an app you can download that secures your online connections. That’s a lot of information about you. The privacy debate: Little Brother and the buying and selling of consumer data. (2000). (2018, August 16). (2016, December 18). With enough information about a person, they can steal someone’s identity. An interview with Jeffrey Rosen. Available online from Privacy International: http:// www.privacyinternational.org/survey/. April 2, www.theindustrystandard.com/article/display/0,1151,23090,00.html. A company must decide if a lack of ethical concern will cause a loss in good will from consumers and suffer from a backlash from the com… In most of Europe, anyone can ask any organization that collects data what information it’s gathered. That Game on Your Phone May Be Tracking What You’re Watching on TV. A 2019 Wall Street Journal report also found health apps sent sensitive information to Facebook, which could mine the data for targeted ads. Facebook says personal information is stripped from the process and that it keeps you anonymous. 48-49. Retrieved from, Willis, J. Office of Cook County State’s Attorney. Glode, M. (1997). Retrieved from, Fowler, G.A. The New York Times. (n.d.). 14-19. This info simply makes things easier for an identity thief. Following the revelation of these practices, Facebook, Twitter and Instagram revoked access to back-end data for major social mining companies GeoFeedia, SnapTrends, and Media Sonar… ComputerWorld, March 26, p. 67. Will the hunt for terrorists target privacy? WebTechniques, August, pp.34-38. And large treasure troves of information collected for data mining make tempting targets for hackers or cyber criminals. data mining practices. Data Mining; What It Is and why It Matters. Wall Street Journal, September, 24, pp. Data mining digs through all this information to discover patterns and relationships. In 2017, one company alone, Cardlytics Inc., managed data collected from $1.5 trillion in credit card transactions. Data miners face big time data questions on a regular basis that regularly lead to million dollar fines and jail sentences. and Singer, N. (2016, February 17). In data mining, the privacy and legal issues that may result are the main keys to the growing conflicts. 18-24. But The New York Times reported in 2018 that Facebook gave several big tech companies, including Netflix, Microsoft and Amazon, access to various types of personal data belonging to Facebook users. Retrieved from, Chen, B.X. “Facebook is not a social media company; it is the largest data mining operation in existence,” Foxx wrote in her complaint. However, according to Kyle-Beth Hilfer, Esq. Reuters. Scheier, R. (2001). Only about 270,000 people downloaded it and took the quiz. 2019 Identity Fraud Study: Fraudsters Seek New Targets and Victims Bear the Brunt. 2nd Law of Data Mining, or “Business Knowledge Law”: Business Knowledge is central to every step of the data mining process. Things like your phone number, mother’s maiden name and where you went to school are often used as security questions for apps or websites. Fortune. (2019, May 28). Available online at Davis Wright Tremain LLP, http://www.dwt.com/related_links/ adv_bulletins/HLABMarch2001.htm. To manage your alert preferences, click on the button below. It included categories such as “Employment & Income” and “Lifestyle & Interests.” Acxiom has similar profiles for 700 million consumers. Legitimate data mining examines and analyzes information the miner has legal access to. There are also several free tracker blockers available. Amazon’s Recommendation Secret. These are all entities where data is collected or stored. Caudill, E. & Murphy, P. (2000). Facebook's loose handling of how its data was acquired by app developers has plunged the company into the biggest crisis of its 14-year existence. The Federal Trade Commission lets you request a free copy every year. Waldrop, M. (2001). 10-12. Data Privacy: Effects on Customer and Firm Performance. Business analysts predict that by 2020, there will be 5,200 gigabytes of information on every person on the planet, according to online learning company EDUCBA. With specific reference to the mining and re-use of social media data, these guidelines prioritised privacy (4/4), differences between digital and conventional research (4/4), informed consent … (2000) Consumer Reports, 65(11), 16. The balancing act between transparent and unethical data mining … The Washington Post. The main functionality of data mining … Following the revelation of these practices, Facebook, Twitter, and Instagram revoked access to back-end data for major social mining companies GeoFeedia, SnapTrends, and Media Sonar. Discuss how the data that are mined via social media can be used to create a competitive advantage for the business organizations. (2001). Issues surrounding social media data privacy can vary depending on the type of data collected and how it's used. A steady stream of information about you a little more information on your.. To your shopping cart to Stalk you such as “ Employment & Income ” and Lifestyle. Bureau found 73 percent of American households with Internet are concerned about online privacy and Security,... 4,100 words long information collected for data mining s profits a third of Amazon s! Electronic Commerce and service Operators ), other social networks ( Instagram, Twitter, etc is stripped the... 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