We’ve been working with the great people at the International Diabetes Federation in Brussels, Belgium since before our first attempt on the Baja 1000 back in 2007. We’re the official World Diabetes Day race car and take every opportunity at races to distribute information (like our hero cards) to race fans. We also do a drive-a-thon fundraiser to support the IDF’s education and awareness programs.
They’ve just announced their new campaign for 2009-2013 and we’re looking forward to helping them spread the word. The key messages are:
- Know the diabetes risks and know the warning signs
- Know how to respond to diabetes and who to turn to
- Know how to manage diabetes and take control
They’ve done some great graphic design work and I’m hoping I can convince them to send us some of the posters to distribute at the Baja 1000 this coming November.