September 22, 2014, Felton, Calif. — Desert Dingo Racing announced today that Mad Media has signed on to sponsor the team’s fifth run at the Baja 1000, which takes place November 12-16 in Baja California, Mexico.
Mad Media first sponsored the Dingos for the 2014 Mint 400 – also known as “The Great American Off-Road Race”. The team was on its final lap when the car was sideswiped by a passing race truck and blew a transmission. Their effort did result in an appearance on the two-hour race recap on NBC Sports.
“The Baja 1000 is a the grandaddy of off road races and we started this team back in 2007 specifically to win this race,” said team co-founder Jim Graham. “Mad Media’s been tremendously supportive of our race program and we’re looking forward to bringing back a win this year.”
The Baja 1000 draws more than 100,000 spectators to Ensenada on the Baja Peninsula for Race Week, which culminates with the estimated 300+ teams pushing their race rigs through downtown streets for a daylong tech and contingency parade. This year’s point-to-point course is a 1,130 mile peninsula run from Ensenada to La Paz.
“We love the underdogs and the Desert Dingo Racing team has raced some of the toughest courses in off road racing,” said Mad Media co-founder Joshua Martelli. “We also respect their work supporting diabetes outreach and education and working with underprivileged kids.”
Desert Dingo Racing campaigns a 1969 Volkswagen Beetle in off road races in the U.S. and Mexico. The team is the official World Diabetes Day off road race team and works with the International Diabetes Federation to raise money for diabetes education and awareness programs. The team makes the car available for public events and distributes thousands of hero cards with the warning signs of diabetes printed on the back in English and Spanish.
About Desert Dingo Racing
Desert Dingo Racing is based in Northern California and campaigns a 1969 VW Beetle in off road races in the U.S. and Mexico. They are the official World Diabetes Day off road race car and the team raises money for diabetes education and awareness programs sponsored by the International Diabetes Federation. To learn more visit www.desertdingo.com .
About Mad Media
2014 marked the fifth year that Mad Media returned as the exclusive marketing group and television production team for The Mint 400. Mad Media was hand picked by General Tire to cover the 2010 Mint 400, and has produced uninterrupted national television coverage – and accompanying DVD and digital programming via iTunes, for the past five years. Mad Media has expanded the reach of the historic Mint 400 race to a global audience. The Mint 400 aired on NBC as part of the Red Bull Signature Series, the most progressive action sports property in the world.