The videoconference was a bust (my fault), and so was using our fancy teleconferencing unit (my fault again), but I did connect with the folks at the International Diabetes Federation in Brussels to map out what we’ll likely be doing for the World Diabetes Congress in Montreal in mid-October.
The Congress draws researchers and industry reps from all over the world and attendance this year is estimated at 12,000 to 15,000. We’ve tentatively identified a spot for 1107 near the entrance to the Montreal Convention Center where all attendees will pass on the way to registration and the seminars. In other words, high traffic.
We’ll be painting the car and adding all new sponsor logos before it begins the 10 day trip East. I’ll meet it at the loading dock and put the display together. One of our tame racing drivers will fly in and handle autograph and fan appreciation duties.
We’ll be printing several thousand new hero cards in English, French and Spanish using our new favorite photo along with the IDF’s new key messages on the back. I expect they’ll be a big hit.
A lot of work to do between now and then to get everything ready. Creech, Crusty, Skid, Seth and A.J. head out tonight with the car for the Black Rock Desert for some driver training as part of the annual Fourth of JuPlaya gathering. Should be a good time.
