I picked up the hero cards that Roxanne designed from Business With Pleasure today and the response has been great. Pretty much the first thing everyone says is “Coooooooool.” Then I get to say “As a matter of fact, I am a race car driver.”
We’ve got 5,000 and will be autographing them this Sunday at the International Diabetes Federation public event at The Cannery on Fisherman’s Wharf from 11 a.m. to 4 p.m. If you’re in the area, come on by.
Check out the PDF version of the back of the card.
Amy Tenderich writes one of the most informative blog in diabetes-related issues – Diabetes Mine. I wanted to thank her for mentioning our June 8 event at The Cannery on Fisherman’s Wharf…
Desert Dingo Racing — Jim Graham and his diabetic Desert Dingo Racing team will make a Sunday appearance at San Francisco’s famous Fisherman’s Wharf. They’ll be autographing “hero cards” featuring photos of their 1969 VW Beetle decorated with warning signs of diabetes on the back. The IDF will be handing out boxes of crayons that also have the warning signs printed on them, and a couple of companies will be offering free diabetes screening.
I’m sure it’ll be ready by next Sunday*
INTERNATIONAL DIABETES FEDERATION and DESERT DINGO RACING HOST DIABETES AWARENESS EVENT ON FISHERMAN’S WHARF
June 8 event will promote the theme of this year’s World Diabetes Day campaign and showcase Desert Dingo Racing’s ‘World Diabetes Day” Baja 1000 race VW
SAN FRANCISCO, June 1, 2008 – The International Diabetes Federation (IDF), its World Diabetes Day official partners and Desert Dingo Racing will co-sponsor a public event at The Cannery on Fisherman’s Wharf on Sunday, June 8 to promote diabetes awareness and education.
The Federation will be distributing World Diabetes Day (WDD) material to draw attention to diabetes in children and inform people of the warning signs of diabetes. Desert Dingo Racing will have its 1969 VW Beetle (the World Diabetes Day car), which raced the 2007 Baja 1000, and team drivers will be on hand to sign hero cards, which also have the warning signs of diabetes printed on them.
Read the entire press release here.
* Relax. This is 1117, which I’m painting at my leisure. 1101 is dialed.
P.S. This is what it looks like when you steal a race motorcycle at yesterday’s Baja 500, throw it in the back of your pickup and tear off into the night, but forget to turn off the GPS transponder.
What can I say? Jeff Luhn rocked it. If you saw the video, you can appreciate the time he put in to get this shot. We’ll be printing 5,000 copies on hero cards that will have the warning signs of diabetes on the back.
And check out these bad asses.
Thank you very much Jeff.
P.S. Click on either image for larger versions.
We did the photo shoot today. Like any photo shoot, you need a lot of stuff.
First, you need a car.
Second, you need talent. That would be Charlie.
You need “below the line people” like Skid and Shawn, who showed up fashionably late on Saturday after I already had 2.5 wheels bolted on the car. They did however, cinch 1101 onto Skid’s trailer for the trip to Felton, so that’s cool. Shawn did fix the muffler and Skid did something that made a lot of noise that probably perturbed the neighbors, however.
Then you need the guy who can pretty much do anything, like “Hey, this tow bar won’t fit. How can we get the car up to the airport?” And he says “My Sawz-All will take care of that.” That would be Richard.
Then, when you’re on site, there’s everyone who makes it happen. Jeff Luhn, Brooks Institute photographer, Max Davis, who created our brand identity, Roxanne, who handled catering (in the video). Rich and Elvon Hoogner who gave us access to the runway. And Larry, of Larry Electric, who’s the guy you want in your corner who pretty much can do anything when all you need to do is ask. (He’s in the video). Larry provided the boom truck.
Here’s a video of the morning.