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Tag: International Diabetes Federation
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TrailGlow Lighting signs on as sponsor of Desert Dingo Racing
August 24 , 2009, Santa Cruz, Calif. –TrailGlow Lighting, a leading provider of high intensity lighting systems for the off road racing community, announced today that it is sponsoring Desert Dingo Racing’s 2009 off road racing season, including the Baja 1000 in Mexico in November.
Desert Dingo Racing campaigns a 1969 Volkswagen Beetle in off road races in the U.S. and Mexico. The team is the official World Diabetes Day off road race team and works with the International Diabetes Federation to raise money for diabetes education and awareness programs.
TrailGlow Lighting provides the best affordable HID lights available as well as custom lighting systems, including INERGY number panels and decals that greatly increase visibility during night races.
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Prepping for the World Diabetes Congress
The videoconference was a bust (my fault), and so was using our fancy teleconferencing unit (my fault again), but I did connect with the folks at the International Diabetes Federation in Brussels to map out what we’ll likely be doing for the World Diabetes Congress in Montreal in mid-October.
The Congress draws researchers and industry reps from all over the world and attendance this year is estimated at 12,000 to 15,000. We’ve tentatively identified a spot for 1107 near the entrance to the Montreal Convention Center where all attendees will pass on the way to registration and the seminars. In other words, high traffic.
We’ll be painting the car and adding all new sponsor logos before it begins the 10 day trip East. I’ll meet it at the loading dock and put the display together. One of our tame racing drivers will fly in and handle autograph and fan appreciation duties.
We’ll be printing several thousand new hero cards in English, French and Spanish using our new favorite photo along with the IDF’s new key messages on the back. I expect they’ll be a big hit.
A lot of work to do between now and then to get everything ready. Creech, Crusty, Skid, Seth and A.J. head out tonight with the car for the Black Rock Desert for some driver training as part of the annual Fourth of JuPlaya gathering. Should be a good time.
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Preparing for the Playa
Scott retrieves a dropped bolt. Or nut. Or wrench.
Actually Scott is bolting in the co-driver’s race seat. We designed it such that it requires a contortionist to get one of the bolts properly torqued.
1107 is coming back together now that we’ve had time to go through it from stem to stern. The reinforced bumpers went back on. Shawn even painted them to match the car. Shawn and Bob worked to bleed the brakes. Shawn installed the rear skid plate. Crusty and pretty much everyone worked to re-install the fuel cell.
Crusty and I fueled the car and I managed to get my first “Sunoco facial”. Actually, considering how much 110 Octane fuel I spilled on myself because I hadn’t tripped the fuel cell flapper valve, it was more a Sunoco full body wash.
Skid, Seth, Creech and Crusty will be hauling 1107, sans fenders, out to the Black Rock Desert this week for Fourth of Juplaya for a bit of a shakedown run. Our next race, the KC Hilites Midnight Special, isn’t until August, so we’ve got plenty of time to dial the car in.
I’ve got a 7 a.m. teleconference with the International Diabetes Federation folks to discuss plans for the World Diabetes Congress in Montreal in October and for World Diabetes Day and the Baja 1000 in November.
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International Diabetes Federation announces 2009 World Diabetes Day theme
We’ve been working with the great people at the International Diabetes Federation in Brussels, Belgium since before our first attempt on the Baja 1000 back in 2007. We’re the official World Diabetes Day race car and take every opportunity at races to distribute information (like our hero cards) to race fans. We also do a drive-a-thon fundraiser to support the IDF’s education and awareness programs.
They’ve just announced their new campaign for 2009-2013 and we’re looking forward to helping them spread the word. The key messages are:
- Know the diabetes risks and know the warning signs
- Know how to respond to diabetes and who to turn to
- Know how to manage diabetes and take control
They’ve done some great graphic design work and I’m hoping I can convince them to send us some of the posters to distribute at the Baja 1000 this coming November.