What can I say? Jeff Luhn rocked it. If you saw the video, you can appreciate the time he put in to get this shot. We’ll be printing 5,000 copies on hero cards that will have the warning signs of diabetes on the back.
And check out these bad asses.
Thank you very much Jeff.
P.S. Click on either image for larger versions.
We did the photo shoot today. Like any photo shoot, you need a lot of stuff.
First, you need a car.
Second, you need talent. That would be Charlie.
You need “below the line people” like Skid and Shawn, who showed up fashionably late on Saturday after I already had 2.5 wheels bolted on the car. They did however, cinch 1101 onto Skid’s trailer for the trip to Felton, so that’s cool. Shawn did fix the muffler and Skid did something that made a lot of noise that probably perturbed the neighbors, however.
Then you need the guy who can pretty much do anything, like “Hey, this tow bar won’t fit. How can we get the car up to the airport?” And he says “My Sawz-All will take care of that.” That would be Richard.
Then, when you’re on site, there’s everyone who makes it happen. Jeff Luhn, Brooks Institute photographer, Max Davis, who created our brand identity, Roxanne, who handled catering (in the video). Rich and Elvon Hoogner who gave us access to the runway. And Larry, of Larry Electric, who’s the guy you want in your corner who pretty much can do anything when all you need to do is ask. (He’s in the video). Larry provided the boom truck.
Here’s a video of the morning.
We’ve scheduled a photo shoot for the car for April 27 at the Bonny Doon Airport. The managers are great folks and, like us, very community oriented. Brooks Institute-trained Santa Cruz photographer Jeff Luhn will do the photography. Larry, of Larry’s Electric, is bringing his boom truck. Why a boom truck, you might ask? Well, we want to simulate a photo of the car being photographed from a helicopter. Something like this, which I got a screen capture from “Dust to Glory”
To recreate this shot on an airport runway, Jeff says we need 25 pounds of flour. I’m guessing whole wheat.
(The above shot is of Eric Solorzano’s car, actually being chased by a helicopter).
We’ll be inviting the airport neighbors to come out and I should have some World Diabetes Day items to give out. If there’s time we hope to give some folks a ride in the car.
The photo will be used on hero cards that we’ll be printing. They’ll have the photo on the front and the warning signs of diabetes on the back. Our first run will be in English, but in advance of the Baja 1000, we’ll also do a print run in Spanish. We’ll be autographing these and giving them out to fans.
We’re also working with the International Diabetes Federation on an event in the Bay Area in early June. More on that once we firm up a few details.