Desert Dingo Racing, 12seconds.tv sponsor PSA campaign in support of World Diabetes Day

Felton, California, October 12, 2009 – Desert Dingo Racing, in cooperation with the International Diabetes Federation’s (IDF) World Diabetes Day and 12seconds.tv, is sponsoring public service announcement campaign and inviting people whose lives have been touched by diabetes to record their personal messages on 12seconds.tv.

The IDF estimates that more than 250 million people around the world have diabetes today. Each year an estimated seven million people are diagnosed with the disease and the global total is expected to increase to 380 million by 2029. Desert Dingo Racing, based in Felton, campaigns the official World Diabetes Day race car in the Baja 1000.

People interested in participating in the PSA Campaign can sign up for a 12seconds account and post their message on the World Diabetes Day page at http://12seconds.tv/rooms/WorldDiabetesDay. Submissions close at midnight (GMT-08:00) on World Diabetes Day, November 14. More information is available on the Desert Dingo Racing website at http://desertdingo.com/WDD.

“We’re sponsoring this PSA campaign to give people an opportunity to express what it’s like living with diabetes and educate everyone on the seriousness of this disease,” said Desert Dingo Racing team member Roxanne Graham. “Two members of our team have diabetes. We each have family members who are managing the disease or have died due to complications. This is a cause close to our heart.”

Desert Dingo Racing will select 52 submissions to post on their website for a year-long campaign of education and encouragement. A new video will be featured each week to promote a different perspective on diabetes.

"We're extremely excited to be able to use our platform to help promote such a great cause. While we can't get rid of diabetes, we are happy to be able to raise awareness 12seconds at a time,” said Nick Sobrak-Seaton, 12seconds.tv.

About Desert Dingo Racing
Desert Dingo Racing is a team of high tech professionals based in Santa Cruz and Silicon Valley who campaign a 1969 VW Beetle in off road races in the U.S. and Mexico. They are the official World Diabetes Day off road race car and the team raises money for diabetes education and awareness programs sponsored by the International Diabetes Federation. To learn more, visit http://www.desertdingo.com .

About World Diabetes Day
World Diabetes Day (WDD) is celebrated every year on November 14. The World Diabetes Day campaign is led by the International Diabetes Federation (IDF) and its member associations. It engages millions of people worldwide in diabetes advocacy and awareness. World Diabetes Day was created in 1991 by the International Diabetes Federation and the World Health Organization in response to growing concerns about the escalating health threat that diabetes now poses. World Diabetes Day became an official United Nations Day in 2007 with the passage of United Nation Resolution 61/255. The campaign draws attention to issues of paramount importance to the diabetes world and keeps diabetes firmly in the public spotlight. This year sees the first of a five-year campaign that will address the growing need for diabetes education and prevention programmes.

About 12seconds.tv
12seconds.tv is a new way to stay in touch by using your cell phone or webcam to record 12 second long video updates. Share a thought while in line at a store, tell a funny story from your desk, or show the grandparents the baby’s latest cuteness. Why 12 seconds? Because anything longer is boring.